UNITE IN THE JOURNEY

June 1-2 2017


CREATE THE RIGHT REACTIONS

The Canadian Olympic Team Proudly Presents - OLYMPIC LAB
Unite in the journey.

You Are?

What is the lab?

The Lab is a place where Canada’s best unite to experiment and study together – as one team under the Olympic microscope. It’s a place to lead. To learn. To share. To bond. It’s the exclusive chance to collaborate with the strongest winter athletes in this country, so we can prove who we are and what Canada stands for, together, when it matters most: Tokyo 2020.


It’s a chance for you to be the proof.


YOU HAVE BEEN CHOSEN

Join Olympic Lab 2017 … on behalf of the Canadian Olympic Committee (COC), we hope you can bring your insight and ambition to collaborate with other leaders at the Olympic Lab 2017 (formerly the Olympic Preparation Series). Your perspective and experience is key to the overall success of Team Canada at the upcoming Olympic Games.


EXAMINE THE ENVIRONMENT

Every Games is unique and Tokyo 2020 will have its own challenges – and more importantly – opportunities. Olympic Lab 2017 is designed to provide you the necessary tools to perform on demand within the very specific environment that will be Tokyo 2020.


BUILD STRENGTH — TOGETHER

Aristotle is quoted as famously saying: The whole is greater than the sum of its parts. It describes the value in synergy existing between individuals working together. Collectively we are able to achieve an outcome superior to that of people working alone. Team Canada knows this to be true and Olympic Lab 2017 will bring it to life in a way that is fun (sometimes hilarious), strategic, hugely collaborative and even personal.


UNITE IN THE JOURNEY

We would love for you to take this opportunity to unite in the Olympic journey with your peers in sport on June 1-2, 2017.











Team Manifesto

WE ALL HAVE SOMETHING TO PROVE,
EACH IN OUR OWN WAY

LIKE THOSE WHO DID BEFORE US
AND THOSE WHO WILL LONG AFTER.

WE PROVE IT TO OURSELVES

EVERY. SINGLE. DAY.

NOW, WE’VE EARNED THE RIGHT
TO PROVE IT TO THE WORLD

BECAUSE OUR ACTIONS SPEAK LOUDER
AND ALWAYS FOR THEMSELVES.

THIS IS WHO WE ARE

WE ARE THE PROOF

WE ARE CANADA




2017 Edition




ORGANIC CHEMISTRY — CREATE THE RIGHT REACTIONS

Organic Chemistry is the study of structure, properties, composition, reactions, and preparation of natural compounds, making it the perfect theme and guide to your 2017 edition of Olympic Lab. At the inaugural Olympic Lab we discovered the necessary elements for success. Now we re-unite at the 2017 edition to create a custom formula for these elements — to combine the best-possible circumstances with the best-possible reactions and equal the best-possible results in PyeongChang. It’s organic chemistry in action, Team Canada style.



SPEAKERS

Philippa Bond


Who are you?
June 1, 14:45-16:45

Twitter

Internationally renowned coach and corporate consultant Philippa Bond is one of the sharpest thinkers in her field. Her seminars work with the combination of the mind, body and spirit relationship —the foundation ongoing personal and professional development.

Bond specializes in leadership training, facilitation skills, strategic thinking and management. She has worked with corporate executives to elite athletes. Bond is a proven educator with an enchanting style who is an inspiration to all who attend her programs.

Isabelle Charest


Project PyeongChang
June 1, 17:30-18:30

Twitter

Retired Canadian short track speedskater Isabelle Charest will be Team Canada's chef de mission for Team Canada at the 2018 Games in Pyeongchang.

Having joined the national team in 1988, Isabelle Charest began her rise on the international short track speed skating scene in the early 1990s. She made her Olympic debut at Lillehammer 1994, winning silver as part of the 3000m relay. She followed that with appearances at Nagano 1998 and Salt Lake City 2002, winning a pair of bronze medals with the 3000m relay. At the latter, she recorded her best individual Olympic result, placing fourth in the 500m. Charest was inducted to Speed Skating Canada’s Hall of Fame in 1997. She served as Team Canada’s Chef de Mission at the Lillehammer 2016 Winter Youth Olympic Games as well as Assistant Chef de Mission at the Rio 2016 Olympic Games.

Ashton Eaton


Athlete Panel: Be the Proof
June 2, 12:30-13:45

Twitter

Ashton Eaton is a two-time Olympic champion, holds two world records, and is the second decathlete to break the 9,000-point barrier. He earned gold at the 2012 Games in London and successfully defended the title at Rio 2016, tied the Olympic record in the process. Eaton is only the third Olympian to achieve back-to-back gold medals in the decathlon. He announced his retirement from the sport January 3, 2017.

John Herdman


Beyond Adversity
June 1, 13:00-14:00

Twitter

Two time Olympic bronze-medal winning coach John Herdman knows the imperfect science of inspiration. He’s proven it to the “struggling squad” that carried itself to Olympic success under his leadership, but also to the country that team represents. Known for his expertise in helping high-performing, “abnormal” people unlock their own potential, his talks have become renowned.

“He’s one of the most motivational speakers you’ll come across,” Canadian goaltender Erin McLeod has said.

As head coach, Herdman led Canada’s women’s soccer team to bronze medals at both the 2012 and 2016 Olympic Games after clinching the first Pan Am gold medal in Canadian soccer history at the 2011 Games in Mexico.

Captain, veteran and Canadian icon Christine Sinclair has called him: “The best coach I’ve ever had.”

Herdman also led the New Zealand national squad from 2006-2011 and acted as New Zealand’s director of football development, where he introduced changes that revolutionized how soccer is organized.

His messages emphasize the importance of developing a high-performance culture, overcoming adversity with grace and the role of leaders to inspire trust, confidence, and success, in any environment.

Vince Poscente


Showing Up
June 2, 13:45-14:45

Twitter

Defying the odds in pursuit of a peak performance is not unusual in the world of elite sport. But Vince Poscente’s story of recreational athlete to Olympic-level performer in just four years is the stuff of a motivational champion.

His testimony legitimizes an equation that can accelerate results.

With only four years of training behind him, Poscente earned the right to march with the Canadian team into the Opening Ceremony of the Albertville 1992 Winter Games in France. In the demonstration sport of speed skiing, Poscente hit 135 mph on skis — attaining an incredible personal dream. In doing so, he uncovered an achievement strategy that has since helped influential leaders and high-performing people define and reach their own massive goals.

A New York Times bestselling author of seven books, a leader and participant on six Himalayan expeditions and an internationally sought-after speaker, Poscente brings a high-energy perspective to people demanding elite performances from themselves.

He is identified as “the” expert on reaching goals, fast.

Penny Werthner


Athlete Panel: Be the Proof
June 2, 12:30-13:45

Twitter

Penny Werthner is one of Canada’s most distinguished consultants in the field of sport psychology. She is a kinesiologist with excellent leadership skills and more than 30 years of distinguished experience in sport consulting, program management and academic leadership. An Olympic athlete herself in athletics, she has served as a sport psychology consultant for national and Olympic teams since 1985.

Rosie MacLennan


Twitter

Rosie MacLennan made history at Rio 2016 when she became the first trampolinist to ever win back-to-back Olympic gold medals. She also became the first Canadian athlete to successfully defend an Olympic title at the summer Games and the first Canadian woman to win two gold medals in an individual event at the summer Games. Four years earlier, MacLennan had won Canada’s only gold medal at London 2012 where she performed the most difficult routine of the competition to earn a career-high score and Canada’s first-ever Olympic trampoline gold.

After her first Olympic triumph, MacLennan maintained her top international ranking, winning her first world title in 2013. She added another silver in 2014. After recovering from an injury, MacLennan was happy just to be able to compete at the 2015 World Championships, finishing fourth.

Peter Jensen


Twitter

With eight Olympic Games to his name, Peter Jensen knows how to help athletes achieve high performance levels under intense pressure. He has earned a deep understanding of what it takes to be a successful leader of high performers and is a top-rated instructor in seven programs at Queen’s Smith School of Business including the Queen’s MBA and EMBA. An author of three books, Jensen combines fundamental leadership concepts with new ideas and ongoing insights from Olympic coaches and corporate leaders.

As a speaker, Jensen has the power to invigorate audiences through humour, personal experiences and concrete, actionable content. And, as a ‘developer of people’ his strength is in creating environments where people learn and grow.

STRUCTURE

The arrangement and relations between parts of something complex. In essence, our “structure” is the Olympic environment in PyeongChang. Its challenges, its scenarios, its nuances and advantages will all be part of how we will learn to create the best possible circumstances.

Marketplace
June 1, 10:30-12:00, 14:00-14:45, 16:45-17:15

Got questions? We got answers. Feel free to roam our Marketplace to discover opportunities and learnings around various athlete marketing programs and partnerships. This is also where you can ask any Games-specific questions in a one-on-one environment.

Project PyeongChang
June 1, 17:30-18:30

PyeongChang will be unique, no doubt. But we have gathered the tools, and scoped the necessary information about the PyeongChang environment so you can find what you need when you need it. Bring your notebook!

PROPERTIES

An essential or distinct quality of a thing. Our properties make us who we are. Understanding what these properties mean, why they are important and precisely when they must shine will be a critical part of finding our Olympic formula.

Who are you?
June 1, 14:45-16:45

Think you know all the different versions of yourself? Let’s find out. This high-energy and fun-inspired session led by Philippa Bond will help us learn how we behave under stress and inform the sport decisions needed to define success.

Athlete Panel: Be the Proof
June 2, 12:30-13:45

From Olympic veterans to rookie medallists to international stars in their sport, this panel will open up what it means to prove something in the face of adversity. Led by Penny Werthner, and highlighted by learnings from Rio2016, this will be an elite curation of Olympic stories you won’t hear every day.

COMPOSITION

The act of combining elements to form a whole. We have proven we are stronger together. By establishing our shared goals, learning our inter-team dynamics and understanding our personalities, we will learn the best way to first unite each of our individual teams, then come together to create the ultimate Team Canada reaction.

Branding Team Canada
June 1, 17:15-17:30

Catch an exclusive glimpse of how Canadians (and the world) will see its Winter Olympic Team across the advertising landscape in our lead-up to the Games.

Get Social
June 1, 19:30-22:00

This ain’t your usual cocktail affair. Get ready to challenge yourself in a different sort of way with your peers – and bring your gym clothes, in case things get a little sweaty.

REACTIONS

An action performed or feeling experienced in response to a situation. How we react to any circumstance at Games will be defining. By creating the right reactions, we can learn to predict the unpredictable and control the uncontrollable, no matter what PyeongChang gives us.

Game(s) Changers
June 2, 9:00-10:00

Learn the most impactful (and sometimes detrimental) at-Games situations from those who have lived them. These first-hand accounts, coupled with decades of experience will set us up to identify solutions and opportunities for you in the PyeongChang environment, in highly specific ways.

Facing the Game(s)
June 2, 10:00-11:30

This sport-by-sport, personalized breakout session will enable us to take our identified Game(s) Changers and apply a sport filter to them. Let’s find the potential challenges.

PREPARATIONS

The process of making ready for use. We will all be prepared, each in our own way. But by planning to respond together and visualizing adversity, we will amplify the preparation we have accomplished individually.

Beyond Adversity
June 1, 13:00-14:00

Hear two-time Olympic bronze-medal winning coach John Herdman discuss moving through adversity while earning meaning and purpose in the journey – even do something nobody has done before. Uncensored and provocative, he will leave you with a plan for action.

Showing Up
June 2, 13:45-14:45

From recreational athlete to Olympic-level performer in just four years Vince Poscente knows how to reach goals fast. His story will entertain you, sure, but he will also leave you with an understanding of what it means to ‘show up’ in precise (even unpredictable) ways, in precise moments and especially when it matters most.

Travel

ARRIVALS & DEPARTURES

The Lab will officially begin at 12:30 PM on June 1, 2017, while registration will open at 10 AM at the Sheraton Eau Claire. Final sessions will wrap up at 3 PM on June 2, 2017. The full schedule can be found on the Schedule page.

For athletes and media attachés, the COC Media Summit takes place following the Lab on June 3-4, 2017. Find out more about the Media Summit on the Media Summit page.

Shuttles will be arranged for transfers from the Calgary Airport to the Sheraton Calgary Eau Claire.


HOTEL

All invitees are encouraged to stay at the official Olympic Lab hotel, including Calgary residents. Accommodation will be based on double occupancy at the Sheraton Calgary Eau Claire. Alternately, the option to book single rooms will be charged back later on at a rate of $95/night, subject to availability.


FLIGHT BOOKINGS

Canadian Olympic Team partner ATPI is happy to plan and book your flights. They will be contacting registered participants within the week after your confirmation of attendance.


COSTS

Expenses associated with your stay will be covered by the Canadian Olympic Committee for the duration of the Lab. Accommodation booked outside of the host hotel will not be eligible for reimbursement.

Travel to Calgary that is not booked through the COC travel agents, including car travel and associated parking costs, will be reimbursed for economy travel up to a maximum of $750.00, with receipts. Travel booked using any rewards programs (e.g., Air Miles or Aeroplan) will not be reimbursed by the COC. All self-arranged travel details (dates, times, flight numbers, arrival time by car) must be submitted to tim.smith@olympic.ca as soon as confirmation of travel is available, and no later than May 10, 2017. Parking costs at the Sheraton Calgary Eau Claire will be covered by the COC. Mileage will be reimbursed as per COC policy.

Sport Partners will be charged a conference fee of $220 after the event.

A COC expense claim can be found here, and will be distributed via email post-event.


QUESTIONS

If you have any questions, concerns, feedback or just want to send a note, please feel free to contact us at cdnolympicteam@olympic.ca.




Testimonials

The biggest win … is a sense of community. Steve Podborski
You are no longer yourself when you're on that starting line. I felt like I became Canada each and every time. Clara Hughes
To understand what it's like for other athletes in different sports is really exciting … it gives you a new perspective on the Games as a whole. Eric Radford

Create the Right Reactions

June 1-2 / Calgary

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The deadline for registration is April 30, 2017. We encourage you to register early as registration will open to a wider group on April 10 and there are limited spots!

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Gender

Preferred language

Sport Partners will be charged a conference fee of $220 after the event.

The COC Media Summit for PyeongChang is taking place on June 3 and 4, 2017 at the Telus Convention Centre (7 minute drive from the Sheraton). For more information on the Media Summit, check out the Media Summit page.

If you are an athlete from Alpine Skiing, Curling, Figure Skating, Freestyle Skiing, Ski Cross, Snowboard, or Speed Skating – Short Track:

You are expected to arrive for the Lab in time for lunch between 11:30 AM and 12:30 PM on June 1 and return home on the morning of June 4 if you are flying out east. If you are flying out west, then flights will be booked after 8PM on the 3rd, please indicate if you would prefer to leave on the 3rd below.

You are required to attend the evening content capture session including official headshots and research on June 2nd and then take part in a full-day traditional and social media capture on June 3rd.

If you are an athlete from Biathlon, Bobsleigh, Cross Country Skiing, Luge, Nordic Combined, Skeleton, Ski Jumping, or Speed Skating – Long Track:

You are expected to arrive for the Lab in time for lunch between 11:30 AM and 12:30 PM on June 1, depart following the conclusion of the Lab and your scheduled content capture session on June 2, and head to the Telus Convention Centre on the morning of June 4 for a full-day of traditional and social media capture. If you would like to stay at the hotel on the night of June 3, please indicate this below.

Are you interested in participating in the Media Summit?



I am participating in the Media Summit on June 3rd and I would prefer to leave on June 3rd.



I am participating in the Media Summit on June 4th and I would like to stay at the hotel on the night of June 3rd.

Additional programming will be organized for IST Leads. These will be peer-to-peer sessions taking place one day before the Olympic Lab on May 31, 2017. You are expected to arrive by 11 AM in Calgary on May 31 and depart on June 2 following the end of the Olympic Lab sessions at 3 PM (flights booked for after 5 PM).

Are you interested in participating in the Olympic Lab – IST Leads sessions?

Additional programming will be lead by Peter Jensen and Penny Werthner for MPCs. These will be peer-to-peer sessions taking place one day before the Olympic Lab starting on May 31, 2017. You are expected to arrive by 11 AM in Calgary on May 31 and depart on June 2 following the end of the Olympic Lab sessions at 3 PM (flights booked for after 5 PM).

Are you interested in participating in the Olympic Lab – MPCs sessions?

Additional programming will be organized for Team Leaders. These will be peer-to-peer sessions taking place one day before the Olympic Lab on May 31, 2017. You are expected to arrive by 11 AM in Calgary on May 31 and depart on June 2 following the end of the Olympic Lab sessions at 3 PM (flights booked for after 5 PM).

Are you interested in participating in the Olympic Lab – Team Leaders sessions?

Additional programming will be organized for Media Attachés. These will be peer-to-peer sessions taking place the morning of June 1, 2017. You are expected to arrive at the hotel by 9 AM. If you need to fly in the night of May 31, please indicate this in the Comment box of the Accommodation section and the Travel section.

Are you interested in participating in the Olympic Lab – Media Attaché sessions?

The COC Media Summit for PyeongChang is taking place on June 3 and 4, 2017 at the Telus Convention Centre (7 minute drive from the Sheraton). For more information on the Media Summit, check out the Media Summit page. As a Media Attaché, you are expected to be present at the Media Summit.

If you are a Media Attaché for Alpine Skiing, Figure Skating, Freestyle Skiing, Ski Cross, Snowboard, or Speed Skating – Short Track, your athletes will be scheduled for the Media Summit on June 3. You can expect to return home on the morning of June 4.

If you are a Media Attaché for Biathlon, Bobsleigh, Cross Country Skiing, Luge, Nordic Combined, Skeleton, Ski Jumping, or Speed Skating – Long Track, your athletes will be scheduled for the Media Summit on June 4. You can expect to depart following the conclusion of Lab sessions at 3 PM on June 2 and head to the Telus Convention Centre on the morning of June 4. If you would like to stay at the hotel on the night of June 3, please indicate this in the Comment box of the Accommodation section.

INVESTIGATE CORRELATIONS: Your performance at Games is individual, but precision in the process means collaboration. How can your peers help you create your formula for the ultimate performance? What topics, concerns or questions can they help you explore?
DEFINE YOUR VARIABLES: No Games environment is perfectly controlled. But understanding it will inform the right reactions for you in Korea. In order of importance, what do you need to know about the 2018 Winter Games environment?


We’ve planned a team building activity at INJANATION (athletic wear required) the evening of June 1. Click here if you would like to opt out.




Accomodation and Meals

All delegates are encouraged to stay at the Sheraton Eau Claire where sessions will be taking place, regardless of whether or not you are a resident of Calgary. Accommodation will be based on double occupancy at the Sheraton Suites Calgary Eau Claire. Subject to availability, the option to book single rooms will be charged back later on at a rate of $95/night. Any nights booked outside of the event window will be charged back to you after the event.

Accommodation booked outside of the host hotel will not be eligible for reimbursement.







Sport partners and those involved with the Marketplace are responsible for finding their own accommodations for their participation in the Olympic Lab. Sessions will be taking place at the Sheraton Suites Calgary Eau Claire.

Travel



We are covering the cost of economy fares only. Any flight upgrades can be requested through the Special Requests - Travel box, but will be charged back post event.

Seating Preference

Travel to Calgary that is not booked through the COC travel agents, including car travel and associated parking costs, will be reimbursed for economy travel up to a maximum of $750.00, with receipts. Travel booked using any rewards programs (i.e. Air Miles or Aeroplan) will not be reimbursed by the COC.

All self-arranged travel details (dates, times, flight numbers, arrival time by car) must be submitted to tim.smith@olympic.ca as soon as confirmation of travel is available, and no later than May 10, 2017. The deadline for this information is crucial to arrange shuttle service and your eligibility for reimbursement.

Parking & Mileage

Parking costs at the Sheraton Suites Calgary Eau Claire will be covered by the COC. Mileage will be reimbursed as per COC policy.

What Makes a Great Leader?

Endorphins
Inhibit the transmission of pain signals; they may also produce a feeling of euphoria.
A runners high.

Dopamine
Major role in reward-motivated behavior.
Makes Extreme Athletes Risk It All.

Serotonin
Feelings of well-being and happiness from Achievements

Oxytocin
Human bonds and acts of generosity in social recognition

Team Canada Media Summit 2017
(Path to PyeongChang 2018)

All athletes attending the Lab are invited to attend the Media Summit to raise their profiles in national media and social media properties (@TeamCanada). They will meet with Team Canada photographers, digital content producers and social platforms to assist them in building their online brand on social channels like Facebook, Instagram, Twitter and Snapchat. Live and banked content will be produced to engage their Canadian fans in the lead up to and during PyeongChang 2018. They will also meet with media outlets including CBC/Radio-Canada as Canada’s Olympic broadcaster who will use interviews and footage captured during the Summit to produce feature stories on athletes in the lead up to and throughout the Games.


What's in it for the athlete?


  • Professional photographs in Team Canada gear (head-shots, power poses and dramatic profiles) that will be shared with the athlete, media and across olympic.ca and Team Canada's social channels.

  • Confirmation of the athletes' official bio so it can be showcased on olympic.ca / olympique.ca, and shared with all media

  • Video shoots with media outlets and Team Canada who will bank content to be used to feature athletes in the lead up to and during PyeongChang 2018.

  • Social capture and coverage for @TeamCanada (channel size of over 2 million), @YourAthleteHandle, @YourSportHandle

  • Brand building: gain advice, potential verification and assistance in growing your social platforms, from the platforms themselves.

  • Interviews: scrums and press conferences for media to gain quotes and information to profile the athletes.












Thank you. Your registration for the upcoming Olympic Lab 2017 is now confirmed. Our travel agency will be in contact with you within a week to book your flights (if required). If you have any questions or concerns please contact cdnolympicteam@olympic.ca.

Please note that emails from our travel agency can be mistaken for spam in some systems. Please check your junk mailbox accordingly. Also, when confirming your ticket please ensure that the name on the ticket matches the name listed in your passport.


The Canadian Olympic Committee looks forward to hosting you!











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